Whats the best way to use Direct Mail for mortgage leads?????
Written By: admin on October 16, 2009
One Comment
Does anyone know of a excellent company to provide direct mailer to past clients as well as new ?
I know their are many that focus on the Mortgage busniess but i’m not sure what is the best deal.
Help
Victor
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Tags: busniess, direct mailer, fixed rate private student loan consolidation, good company, home equity loan lowest rate, mortgage
1) The best way… identify a target market, "Farm" them with your USP, frequent contacts, outrageous offers, entertaining newsletters, the keys being FREQUENT, measureable, and testing constantly. You might start with anything by Dan Kennedy or his peers – check out his "Resources" page at dankennedy.com .
Scott Tucker I know is doing fantastic stuff in the sub-prime market, you should get on his list., and there are plenty of others.
2) yes, there are plenty of companies doing that. I know of several that I would recommend. But you’re asking the incorrect question: you shouldn’t really care which one is "the best deal" in terms of price. If you do this right, you’ll know to the penny exactly how much you must spend to buy a new customer, and that customer’s value to you over a given period of time.
So selecting a fulfillment company comes down to different factors, like how automated they are, how well they integrate with your customer tracking system, what other services they offer (like lumpy mail, CD dupes, etc).